We help brands reach the individuals their creative is excluding.

Exclusion is rarely intentional. But it happens. In your images, your layout, your tone, your contrast.

We work with brand and marketing teams to uncover those blind spots and build better so your work connects with everyone, including those often left out:

  • People with low vision

  • Colour blind audiences

  • Neurodivergent users

  • Older adults

  • Anyone navigating cognitive load or digital fatigue

  • Underrepresented groups by ethnicity, background, gender, disability and more

A large group of mostly black-and-white line drawings of diverse people's faces, with a few faces highlighted in red and filled with color.

We don’t replace your brand team — we work alongside them, offering a new layer of insight where it’s most needed.

About Fikrah

Inclusive Brand Management

Fikrah exists to ensure that good brands don’t miss people.

We blend executional detail with inclusive thinking. Helping you find and fix the small things that have a big impact on clarity, connection, and reach.

And we go beyond access. We also evaluate who’s visible in your brand. Whose stories are shown, whose faces appear, and whether your creative truly reflects the people you want to serve.

What We Do

  • Our unique system evaluates your creative through the lens of real-world usability. Turning WCAG technical compliance in to human requirements.

    We measure:

    • Visual clarity for low-vision users

    • Contrast, shape and hue perception for colour blind audiences

    • Layout, density and structure for neurodivergent readers

    • Edge strength, stroke width, and entropy for cognitive readability

  • We review: LinkedIn posts, PDFs, social assets, landing pages

    We assess:

    • Executional consistency

    • Inclusive language and visual representation

    • Accessibility and readability risk factors

    • Representation across ethnicity, gender, age, disability and background

    Output: A clear, prioritised action list with scores, visuals, and insight into who’s included… and who might be missing.

  • A strategic partner embedded in your team (2–4 days/month).

    Acting as your:

    • Brand Integrity & Accessibility Lead

    • Design QA partner for campaign approvals

    • Trainer and advisor for internal teams

    • Thought partner across brand, inclusion, and execution

    Ideal for teams seeking consistent expert support  without hiring full‑time.

  • We support brand, creative and DE&I teams to:

    • Build inclusive creative habits

    • Translate intent into execution

    • Embed better representation and readability across all outputs

We focus on the details that determine whether someone can actually see, read or engage with your content.

Why It Matters

Inclusion starts with execution.

Even the best-intentioned campaigns can miss people. Especially those with low vision, colour blindness, dyslexia, ADHD, or age-related perception differences.

And even the most diverse brands can fall short if representation isn’t visible, consistent or real.

If your creative excludes; visually or culturally, your message isn’t landing with everyone you think you’re talking to.

RCS helps teams do better. Not by guessing, but by measuring.

Retained support keeps inclusion consistent, not occasional.

It’s not a matter of preference — it’s access. And that means reach.

Let’s Build Better, Together

Want to see how your creative performs?

We’ll start with a single asset. No pressure. No big pitch.

You’ll get back a clear score, visual flags and a chance to improve.